The Architect

Crafting
Digital Reality

Where aesthetics meet function. Bridging the gap between conceptual UX/UI vision and high-performance mobile execution.

UI/UX Design

Flutter Apps

WP & Elementor

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The Methodology

From Chaos to Clarity.

DISCOVERY & ANALYSIS
01

Discover

Understanding business goals, target audience, and content strategy before writing a single line of code.

Requirement Mapping & Goals
Content & Asset Audit
UI/UX Strategy & Structure
01
ARCHITECTURE & DESIGN
02

Configure

Selecting the right theme, page builder, and plugins. Setting up the CMS architecture for scalability.

Figma Design Systems & Tokens
Responsive Layout Specifications
Interactive Component Prototypes
02
EXECUTION & OPTIMIZATION
03

Launch

Performance testing, cross-device QA, SEO audit, and deployment with ongoing maintenance support.

Custom WordPress & Theme Integration
Custom PHP Widgets & Functionality
95+ PageSpeed & Schema Optimization
03
Technical Proficiency

The WordPress Toolkit.

A realistic overview of my core skills across WordPress builders, web fundamentals, UI/UX design, and API integrations.

CMS & Page Builders

WordPress Core

CMS Setup & Theme Architecture

Elementor & Divi

Page Builders & Customizer

Theme Builders & Variations

Multi-Theme Customization

Custom Widgets & Plugins

Tailored Client Features

Web Fundamentals

HTML5 & CSS3

Strong Basics & Responsive Layouts

SEO & Speed Basics

On-Page SEO & Speed Optimization

PHP & MySQL

Basics & Custom Code Snippets

JavaScript

Basics & Interactive Elements

Additional Skills

Flutter Mobile Apps

Cross-Platform UI & Android/iOS

UI & UX Design (Figma)

Wireframing & Visual Specs

Front-End Basics (Next.js)

React, Next.js & Tailwind CSS

Adobe Creative Suite

Photoshop, Illustrator & XD

The Journey

Work Experience.

A timeline of WordPress development, CMS solutions, and web platform engineering.

Dec 2025 – Present

WordPress Developer (Freelance)

Built and deployed custom WordPress sites for Hospitality, Tourism, and Corporate clients using Elementor, Divi, and native theme builders. Configured SEO-optimized, responsive layouts with booking systems, interactive menus, and custom plugin integrations.

WordPressElementorDiviSEOCustom PluginsResponsive Web Design
June 2024 – July 2026

Flutter Mobile Developer

Developed an Android mobile application with Flutter for Nutrizzaza field sales tracking ('Suivi commercial terrain') alongside designing the UI/UX mockups and web admin dashboard.

Flutter MobileAndroidUI/UX DesignWeb Admin DashboardREST APIsMySQL
May 2021 – Present

WordPress Developer & Flutter Mobile Developer

Built 20+ custom WordPress websites (showcase sites, e-commerce) and 5 mobile apps (mostly Android) using Flutter, alternating roles based on project needs.

WordPress (20+ Sites)Flutter Mobile (5 Apps)E-CommerceCustom CMSUI/UX Design
2017 – Present

Designer

Freelance, Remote

Created complete branding, visual identity, and print visual support materials for client brands including Phael Flor, Florentine, and Actiflora Products.

Branding & IdentityVisual SupportPrint AssetsPhael FlorFlorentineActiflora